Carl Spielvogel, marketing wunderkind died this week after living 92 creative and grand years. His words. He was vice chairman of one of the world’s largest advertising conglomerates. He and a colleague and friend Bill Backer eventually opened Backer and Spielvogel. They both possessed boutique attitudes about personal service and ran a miniature super-agency. One of Bill Backers large accounts was Coca Cola. He co-wrote the hymn “I’d Like to Teach the World to Sing (in Perfect Harmony),” which he turned into “I’d Like to Buy the World a Coke and Keep it Company.” A favorite slogan hanging in their offices was, “The secret of success in life is for a man to be ready for his opportunity when it comes.”
My opportune take off to the tune of “ I’d Like to Teach the World to Sing…”
We got to build our world a home and furnish it with love.
We hold the kids so close to heart and cherish them through the years
We get to watch them grow and grow
While standing by their side
They play and eat the snacks they choose with hugs from deep inside.
Grew flowers, veggies, a fruit or two while planting all the seeds.
Club Gomberg got a view of “Grands”
Who made sure there were no weeds.
We build magna tiles to the sky
Draw pictures of our dreams.
Grabbed the time we had to watch a movie on tv.
We got to hear the world we built
As they echoed through our halls.
We built memories while having fun
Created through the years
We’d like to teach the world to sing
The lyrics to our song
Our pictures encased in frames of life so powerful and strong.